Environmental education in the television media. Case study: Oromar TV
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Published:
Jan 1, 2020
Keywords:
Environmental education, educommunication, mass media, media research, journalism, TV
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Abstract
The current research article has the purpose of analyzing environmental education in television media in the province of Manabí. For which, it was decided to take the Oromar TV channel as a case study. This with the objective of measuring the social impact caused by the mass media in regard to the awareness and care of the environment in this province. In addition to examining the production of training content focused on environmental education within the programming of this channel. The methodology that was applied for the investigation is of qualitative type, so that the technique of documentary analysis was used for the revision of the programming of the Oromar TV channel, this was carried out in a sample period of two months. The results obtained show that there are shortcomings in the programming of the Oromar TV channel, due to the scarce productions of educational content. Therefore, it is concluded that, in the absence of an increase in training television programs, and total absence of specialized productions in the area of ??environmental education in the Oromar TV channel, that could cause a lack of knowledge in the television audience in regard to in matters of prevention and care of the environment in the province of Manabí.
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Copyright: The Salesian Polytechnic University preserves the copyrights of the published articles, and favors and allows their reuse under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Ecuador license. They may be copied, used, disseminated, transmitted and publicly displayed, provided that: i) the authorship and the original source of their publication (journal, editorial and work URL) are cited; (Ii) are not used for commercial purposes; Iii) mention the existence and specifications of this license.